In the luxury goods giant hit there with a bloody nose after the Amazon in early July to the media that they are no longer obsession in "luxury" - a piece of cake.

Previously, Amazon has the luxury to try to cut into the fashion industry. They in 2006 on the acquisition of high-end line shopping site Shopbop, 09 years and $ 1 billion to the exclusion of footwear sales network Zappos.com into the arm, also build their own fashion website Endless.com and MyHabit.

But things are not so smooth Amazon expected, they do not seem to be luxury goods giant cold. Louis Vuitton, Yves Carcelle Chairman and Chief Executive Officer, says "LV goods never in Amazon sales, the store is the only official sales channels." Luxury brands, whether for the user experience, brand or marketing rhythm Consider, selling products on Amazon seem pieces of "dusting" thing.

Amazon obviously aware of the problem, but in the market value of more than Wal-Mart became the nation's oldest retailers, they still want to be the next fashion strong growth, strategic fashion field for which they made some adjustments in an attempt by cover some of the high-end brands to attract more customers.
On selling fashion this point, Amazon has never hidden their huge ambitions. "Our goal is to make the Amazon to become the world's first fashion shopping site." Sergio Bucher Amazon vice president of fashion at the time of interview with foreign media seem ambitious.